. . . "and you can't really refer to an essence or definition or identity; ye know, it's kinda like the neo pagan goddess who is one yet has so many names and aspects that sometimes you lose track of who she 'is', whatever that means." . . . "but it's like you can't avoid being boxed up for sale in this world of omnipresent commodification, so you might as well have a hand in the packaging instead of letting someone else do it and do it badly -- not that you have any more authority over how you're defined, but . . ." . . . "yeah, well . . ."